Media

Sport is everywhere!

1. TV and radio

2. Cable and satellite – pay-per-view events

3. Ceefax and teletext

4. Internet

5. Newspapers and magazines

6. Books and films

7. Mobile technology

Media coverage depends a lot on technology. Apart from making the above forms possible, it also improves things with instant replays, photo finishes, underwater cameras, split times and timings.

Positives

- Money – media companies pay for the rights to show a sport. Sponsorship will increase massively if that sport is popularised by the media

- Education – people learn about rules and tactics for a sport

- Role Models – young people aspire to be like these

- Inspiration – brings sports to people who may not otherwise experience it, which can encourage participation

- Aid to Coaching – lets you study the performance of others

Negatives

- Bias – only the really popular sports get much coverage, so smaller sports don’t get much sponsorship

- Lack of Attendance- watching it on TV means you re not at the game, which reduces ticket sales.

- Overload - some think there is too much sport on TV

- 'Open Season' – stars are hounded by the media

- Demands to Comply – media impose rules on sports to make them more exciting. Golden goal in football, tie breaks in tennis