Media and Social Values

TV coverage often concentrates on the conduct of players and is generally sympathetic to officials.

Male sports and male commentators tend to get more coverage, with females only commenting on female sports. Non-contact female sports e.g. gymnastics are given more positive media coverage than contact sports.

The media generates nationalism, particularly at International events, with symbols of nationality clear to see.

Media maintains stereotypes e.g. black people excel in sports but not other areas of their life.