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Primary Research
Quick revise
Methods
Postal surveys – these have a high sample size but low response rate, relatively cheap
Telephone surveys – more expensive, higher response rate, can explain questions
Interviews – smaller sample size, higher response rate, may be interviewer bias
Focus groups – provide in-depth analysis, small sample size
Advantages
Fitness for purpose
Allows to target right segments
Can explain difficult problems / concepts
Disadvantages
Can be time consuming
Expensive
Some forms have low response rates